Kiwi Property was looking for ways to make the Christmas shopping less stressful and more enjoyable for their shoppers. One of the elements Innuendo Digital developed was an online gift guide, shared across all centres.
The traditional gift guide idea was gamified for the online audience. This was achieved using a series of questions that lead the users to a personality profile determined by their answers. Each personality profile included a witty blurb, relevant gift suggestions, and other retailers that matched their personality profile. This concept was also carried across to a printed gift guide delivered to the primary trade areas of the participating centres.
One of the primary objectives was to reduce costs by sharing content and design elements across the six centres.
- One centralised template was developed with only slight alterations required to meet each centre’s individual brand requirements
- We incorporated both supplied retailer photography and original shots
- Our copywriter was able to produce content that was applicable to all centres
These elements combined helped us create an innovative and smart product without blowing the budget.