Innuendo Digital

Innuendo Digital Logo

Market City Website

Our team at Innuendo Digital developed a bright new website for one of Sydney’s busiest shopping centres.


Market City Shopping Centre has undergone some important changes. Their branding has shifted to incorporate a cleaner and brighter feel. The centre has also recently opened a completely new food court and is starting to emphasise the food offerings in addition to the other retailers.

Market City approached Innuendo Digital to redesign and rebuild their website from the ground up, making sure these changes would be reflected in the new design. The main goals were to:

1. Drive people to the new dining section of the website

2. Increase web traffic

3. Optimise the site’s performance

4. Incorporate a clean and bright feel

The site gets a large number of unique visitors each day, so it was imperative that people could access the site quickly and find the information they need. The site was built to be extremely lightweight, so that it is both fast and flexible enough to extend functionality in the future without any impact on performance.

We decided to use WordPress to allow quick and simple edits to any of the content. Some of the key features that we included are:

 


 

After a month we reviewed the analytics which showed that all of our objectives were met successfully.

1. Drive people to the new dining section of the website

2. Increase web traffic

3. Optimise the site’s performance

4. Incorporate a clean and bright feel

Have you look for yourself! 😉

Do you love the look and feel of this project? Have you got a great idea for a redesign? Hit us up!